The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Reviews

• Selling a product or service in 3 seconds or less? Come on.

  
  By ARCA6W5NO9NEW on 2005-09-27
  I normally steer clear of claims like the one made in the subtitle of this book. I mean, really, is it even possible to sell a product or service in 3 seconds or less? It's not only possible. It's *necessary*. And that's the point of The Irresistible Offer.
  
  Think of the last few times you were persuaded to do something. Didn't you know almost immediately that you were interested? How about the last few times you *weren't* persuaded? Didn't something inside tell you right away these offers weren't for you? Most likely, these decisions were made almost immediately. As in, three seconds or less. And given the ever-increasing barrage of messages we encounter every day, it's only getting worse.
  
  Contrary to popular opinion, the answer to getting heard isn't to "sling more and hope some of it sticks." The answer is to make your offer so tight, so powerful, so irresistible that it cannot be ignored. And that's what this book is all about.
  
  Using numerous examples such as Fed Ex, Columbia House Records and Domino's Pizza, Mark Joyner not only explains exactly how to craft your own Irresistible Offer, but how to build upon it, and more important, how to get legions of loyal customers to spread it for you. In fact, Chapter 11 on Word of Mouth is one of the best overviews of viral marketing I've ever read. Couple these ideas with an offer designed from the ground up to penetrate minds and you've got a tool you better hold onto with both hands.
  
  But I think my favorite thing about the book is that it is, itself, an excellent example of an Irresistible Offer. I won't spoil it for you here, but after you read the book, take another look at the dust jacket, the first few pages and even the very last page of the book. And investigate a little into how the book is being marketed. You'll see how it uses the very techniques it teaches. Very, very smart.
  
  Thanks to this book I'm reworking several of my own campaigns because I'm convinced there will soon be only two types of offers - those that are irresistible and those that are obsolete. Which category will yours fall in?
  
  

• True to its title

  
  By A3PETY8ZKM85YI on 2006-04-16
  By design, this book in and of itself is an Irresistible Offer. Its combination of easy-reading style, tried-and-true ideas, and practical advice-all reinforced by real-world examples-is something you can't refuse.
  
  Mark lays out an appropriately simple framework for the Irresistible Offer. As he shows you, it's not rocket science, so to speak, so don't let the simplicity fool you. You'll probably be amazed at how straightforward his approach is.
  
  "What is the core imperative of business?" His answer on page six is two words-and as you'll see, it makes perfect sense. Likewise, check out his focus on prospects' four essential questions (Chapter Three). This helps you understand the framework in which your prospects will receive your Irresistible Offer.
  
  Chapters Four through Six systematically examine what The Irresistible Offer is and isn't, and what elements are essential for inclusion in your own. Case study analysis of Domino's and FedEx, for example, show the concepts in action and provide real-world reinforcement. These three chapters conclude with a concise summary that puts it all together for you (pp. 52-54).
  
  You're introduced to the basic profit process ("The Great Formula," Chapter Seven-precursor to his excellent, detailed book of that title) and the necessity of using appropriate add-ons and incentives to continue improving your offer (Chapter Eight). The section on second-glass delivery techniques and recipes is particularly insightful (pp. 64-76). Following the structured and straightforward approach to testing your offer (Chapter Nine) will underscore the practicality and effectiveness of your offer and bolster your confidence in its ultimate success.
  
  I highly recommend this book. Its practicality and accessibility is suitable for just about anyone. It's great on its own and especially in tandem with Mark's most recent book, The Great Formula.
  
  
  

• Totally Blew Me Away Which is VERY Hard to Do!

  
  By A2FDGCKOWQBSGT on 2006-09-16
  I consider myself a marketing expert. I've built two hugely successful million-dollar mail order companies within just a few years and thought I knew ever trick in the book from Gary Halbert to Dan Kennedy.
  
  And I found a new gem in this book!
  
  There wasn't anything "new" per se but the way the author had "updated" the importance of marketing techniques was a refreshing polish on things that have gotten dusty over the past few decades. His point of view has been welcomed and long-needed in direct response.
  
  He actually includes testing examples that he's done. For instance he tested using the "7" which is Ted Nicholas' marketing trick from eons ago. He gives you information on when he tested the $99 price-point versus $95 and $97. He give you exact figures on which pulled the most. Many other authors who talk about the "7s" will tell you that they pull more but never give actual figures on which pulls the most, probably because they've never done a real-life test themselves.
  
  This book focuses on the "offer" and the "benefits" to the customer. As broad as that may seem this author seems to get deep into the nitty-gritty on EXACTLY how to push people's buttons to get people to buy.
  
  And within 3 seconds.
  
  And he does it in a fun, easy-to-follow, lightning fast manner that makes reading the book cover-to-cover a snap.
  
  All of the traditional marketing "secrets" are brought up to the 21st century standards. There is so much information that bombards people everyday that you have to HIT PEOPLE QUICKLY AND HIT 'EM HARD. Other marketing books by the greats are outdated because of that huge main fact. Life isn't the same as it was before the Internet. Therefore we have LESS TIME to get people's attention.
  
  This book is HIGHLY RECOMMENDED for those of you who have studied Dan Kennedy, Ted Nicholas, Gary Halbert, Jeff Paul, or any of the other marketing greats. This is an UPDATE for the 21st century and is VERY NECESSARY if you are going to sell things to people who are becoming desensitized to advertising.
  
  And if you think you're a marketing expert, you need this book EVEN MORE!
  
  Isn't it the truth that those of us who think we know so much about marketing that we tend to "lock out" new discoveries (or forget about the "oldies" but goodies)...and then we become dinosaurs (perhaps as Dan Kennedy and others have become)?
  
  And that's why, as a marketing expert, you need this book more than anyone else...BECAUSE YOU NEED A BLOCK OF WOOD TO KNOCK YOU UPSIDE YOUR HEAD! As a marketer you can NEVER think you are an expert because the world is changing too much!
  
  HIGHLY, HIGHLY RECOMMENDED. I will even go so far as to say that this is one of the TOP 5 marketing books out there! And that's saying a lot from someone who has most every marketing book there is!
  
  

• Why yes, I actually read it.

  
  By A3C9A8DUCPJN5U on 2005-09-27
  Full disclosure: Mark is a friend of mine, so you are welcome to apply as many grains of salt to this review as you think appropriate.
  
  First, on the writing. There were a few areas where I had to work to extract the message, and a few others where it got a bit clumsy. Overall, it's easy to read and the examples are generally clear and relevant.
  
  That's not too bad, when you consider that most business books are either close to unreadable or don't have anything in them worth the time and effort.
  
  For writing, I'd give it a B-.
  
  The content is another story. That's A- to A material.
  
  The focus on the offer, and why that is the single biggest factor in your success (at anything), has been due for a long time. None of this is really "new," but it's rarely explained so thoroughly and methodically.
  
  I don't believe I've seen the "touchstone" concept explained well at all before. (An example touchstone is "Hot and fresh in under 30 minutes or it's free.") Mark does a very nice job on that, and that alone is worth the price of admission.
  
  That, along with the interesting perspective Mark brings to the subject, will change the way you look at your business. And that could be worth millions to the right person.
  
  Another interesting bit is where he explains the concept of _making_ something go viral, and what metrics you have to work on to get the optimum impact from the campaign. I would have preferred something a bit more precise myself, but this is one of the better explanations I've seen of the process.
  
  Overall, it's a very useful organization of the concept of "building the better offer." It's not something you want to read for fun, unless you're a marketing geek. If you want to improve your sales, and are willing to do a bit of hard thinking, it is definitely something I'd recommend.
  
  
  Paul Myers
  Publisher, TalkBiz News
  
  
  

• Give Me a Break!

  
  By A2ZNDBGHB8YATB on 2006-06-30
  Fortunately for me I checked this book out of the local library. I've read many books on sales and marketing, and this is by far one of the worst books on the subject I have ever read. The author made a couple "good" points but none of them was anything new that you cannot find in any number of other books on the subject. Mr. Joyner is REALLY "selling the sizzle without the steak". I don't get the high praises this book is receiving. All I can say is purchase this mediocre book at your own risk.
  
  
  
• Great Primer or Review....not much more
  By A283FSWBACAKVD on 2007-05-17
  Although Mark Joyner has picked an important topic to discuss his book is little more than a marketing primer or refresher. The book falls short (in my opinion) on the actual process for creating the irresistible offer and simply skims over the basic concepts behind it. I'm not sure who he has targeted as his audience because it is cleary neither the novice who needs detailed guidance, nor the expert who needs advanced guidance - "The Irresistible Offer" seems to fall squarely in the middle due to its lack of real "meat and potatoes" content.
  
  If you are looking for solid guidance in the "how" of creating your irresistible offer, you will not find it here. However, you will find food for thought and a very sound introduction to the many aspects of creating and delivering a powerful marketing message.
  
  
• Grow Your Income...
  By ATB1CJN06RUCQ on 2006-01-11
  Every sales and business person knows that they should be selling more to their existing customers...
  
  But, they don't know what to say to them so they just keep looking for new customers and ignoring their existing ones.
  
  This book will show you how to package up an offer so that you have something to go say to your existing customers...
  
  And, it will show you how to go say something better than what you are currently saying to prospective customers...
  
  Which will result in you GROWING YOUR BUSINESS!
  
  The reviewers who have bashed this book are focusing on the formatting instead of focusing on the concepts presented. I'll wager that if you gathered up these naysayers and asked them what four big questions are rolling through the minds of every prospect they couldn't even tell you two of them. But the book will tell you.
  
  Even if you already knew all of the information that is contained in this book, it would still be an excellent reminder and review of key sales and marketing concepts.
  
  The reason I gave this book 4 stars instead of 5 is because the concepts were introduced in Dan Kennedy's material years ago and Dan goes into much more detail than this book does. At the same time, Dan's programs cost $300 - $5,000.
  
  Bottom line, this book is a cheap way to learn how to craft an offer and will most likely teach you a few new sales and marketing tricks along the way.
  
  It is definitely worth your time to read.
  
  
• You Won't Ever Have To Sell Anything Again!
  By A3IRFR40B6J14B on 2006-04-08
  Read 'The Irresistible Offer'. Think about the 4 BIG questions. Answer them. Incorporate the answers in your marketing. And then...
  
  You Won't Ever Have To Sell Anything Again!
  
  Yes, 'The Irresistible Offer' will have your most qualified prospects falling over themselves to buy whatever you're offering them. What's amazing is how simple Mark Joyner has made it for ANYONE to come up with a 'cannot resist' offer.
  
  The step by step guidance coupled with the way he has deconstructed the 'selling' process is pure magic. And the analysis of viral 'word of mouth' marketing will blow you off your feet - and then have you scrambling to manage the way your
  business is being talked about - everywhere!
  
  A masterpiece. A must-read. A treasure trove of marketing wisdom.
  
  Mark Joyner's 'The Irresistible Offer' is all this and more.
  
  
• A marketing must-read
  By A3BG7ILEZE5NCC on 2006-02-14
  As someone who'd hit a plateau in my business and been stuck there for a year, I was looking for something to move things to the next level, and I found it with The Irresistible Offer.
  
  Reading this book had me immediately coming up with endless ideas to expand my business and send sales through the roof. In fact I was jotting down ideas and plans throughout the entire read. That was almost 2 months ago ... I've been spending time each and every day implementing the ideas I learned (not done yet!) and testing and measuring the results. I can say it's working, and working well.
  
  This book transformed the way I think about selling my product. Not just in the "how-to" but all the way down to how I think about the very concept of marketing & selling a product. Instead of tweaking a few things at the top, I re-invented from the bottom up and am glad I did.
  
  By the way, this isn't just for marketers ... if you're in sales or do any kind of selling at all (think speaking, teaching, politics), this book is for you.
  
  
• Not Just for Established Marketers
  By A2VYK8C4NSGHF on 2005-11-14
  I just read through over 20 very personal reviews of this book. Many of the names are recognizable as well established (some even considered gurus) online marketers. At first blush it may seem that the list of rave reviews are simply the 'old boys network' working together to give Mark the 'high five' on his recent release...
  
  But once you've read this book you'll realize that something very different is at play here.
  
  For many it takes a second reading to see it or 'get' it. This has a lot to do with Mark's teaching style - he keeps it simple in words while implanting the required knowledge for successful branding and marketing.
  
  If you're not going to read it twice, then at the very least spend the first reading undistracted.
  
  As for my personal review, I wish this book had been around 2 years ago when I first began marketing to individuals rather than corporations. My business would be much different today had I known.
  
  Mark Joyner's insights and advice in The Irresistible Offer would have saved me months of work struggling with sales letters, hunting down free and paid assistance, strategizing and so forth. Now that I've read this book I know what needs fixing.
  
  If you're new to business, advertising, promotion, marketing, sales - whether in the dirt or online world - the insights into 'what works and why' contained within this book's pages will serve you well.
  
  Don't make a mistake and think that this book is only for the already successful entrepreneur. This book is absolute gold to intermediate level marketers, and should be a 'bible' to any beginner. As for the experienced crowd, Dr. Joe Vitale - who 'wrote the book on marketing' for the AMA - calls The Irresistible Offer a breakthrough.
  
  This is for you, no matter what level you're at.
  
  
• Either you're using Mark's techniques your being controlled
  By AS8H91U03ECS4 on 2005-09-21
  If it were up to me, persuasion would be a compulsory subject in school. You can not see manipulation without a modicum of proficiency with such tools. These techniques are not always weapons, but simply tools. Like how a lever makes a heavy object easier to lift, the word "because" makes people more likely to comply regardless of the reason, a mental stunt academicians have repeatedly proven AND NOT A KEY POINT OF THIS BOOK.
  
  I'm a Magic Castle award winning magician, a former Senior Vice President and Director of Brand Strategy for two national ad agencies. MARK TAUGHT ME TECHNIQUES BEYOND THE CURRENT GAME OF ADVERTISING. This material is ahead of the curve.
  
  If you haven't played with these mental tools you don't know what they look like. I'm not suggesting everybody become a direct response marketer, but if you don't know the mechanics of persuasion, you can't distinguish good ideas from weapons of thought. Since you don't see the mechanism, you will be prey to those of us more savvy with these tools. The meme pool is infested with sharks. I'm hoping you, dear reader, will learn to swim.
  
  Whether you are seeking to make millions or defend your sanity, this is knowledge that is healthy to learn and dangerous to not know.
  
  
• This is the first book you should read! Maybe the last too!
  By A3OBL2LE1YTC97 on 2005-11-23
  As an intense student of online marketing, I loved this book - as I have many of Mark's other ventures, including Simple.ology.
  
  This book pokes a hole in all the hype that surrounds the Get-Rich-Quick schemes on the Internet and pushes an unbelievably simple idea: Give the customer a quality product and a high ROI.
  
  Mark has managed to step above the fray and see the Internet for what it is - a revolutionary vehicle for delivering quality information - and allowing almost anyone to build an online business. Once you read this book, you'll look at your own product and business a little harder and expect much more. Your customers will too.
  
  If you don't have customers, this book will help fix that.
  
  This is the first - and maybe the last - book you should read about Internet Marketer.
  
  
• Ever blow money on an ad that didn't pull? Read this book!
  By AEEMVESIRPS1Y on 2005-09-28
  We've all seen offers that made us reach for our wallet's without question and others that we don't remember at all.
  
  This book will challenge you to take a hard look at what you sell, how you sell it, and how you get the word out about why
  your customer should give you their money.
  
  If your ads aren't pulling this book could be the reality check you need to discover why and what to do about it.
  
  I went back and looked at a couple salesletters of mine that didn't pull using Mark's simple step by step formula as a checklist and I discovered exactly why they failed.
  
  They lacked the 'touchstone' that is the foundation of an 'irresistible offer'. And if you think that throwing in some bonuses or running a 'sale' is going to cut it, Mark's book will show you why those tactics simply aren't enough anymore... and what to do instead using examples and an easy to understand formula.
  
  Whether you are beginner or advanced, I recommend this book because Mark has created a hands on, practical step by step way to contruct offers that truly match what your customers desperately want to buy.
  
  It's a dose of clear thinking about what really gets the sale that you can use to make sure your next ad is on the right track and create an irresistible offer instead of learning the hard way.
  
  Craig Perrine
  
  
  
• Not what I had hoped
  By A3NYLVMP922AE5 on 2006-12-09
  Sorry guys and gals but I must go against the grain here. I was not enlightened at all with this book. And I have read a lot on this concept. I must say though that he definitely practices what he preaches because he used the same principles in his book to lead people to buy it.
  
  
• WARNING: "The Irresistible offer" and "The Great Formula"...
  By A1W3QNGVYNBZCV on 2007-05-17
  WARNING: "The Irresistible offer" and "The Great Formula" are the same books in slightly different words. That's not to say either are bad books, in fact they are both quite good... just redundant. The methods are timeless but if you've yet to discover them by all means, buy one ;-)
  
  
• Straightforward, Easy-To-Implement Marketing Concepts That'll Really Make An Impact On Your Business
  By A25YUCBCFFM3TA on 2006-03-09
  The Irresistible Offer goes beyond marketing and has enabled me to become crystal clear in all aspects of my business. And - of course - that allows me to provide my clients with the best possible service and products.
  
  Mark Joyner really pinpoints the most crucial ingredient for success. And, he makes it easy to read and apply these powerful tools.
  
  Taking the time to work on just one of his
  
  He lists the 3 elements of the Irresistible Offer. He walks you through the concepts. And, making changes in even just one of these elements will have an immense impact on your success. I've poured over this section at least 5 times and will keep referring back to it.
  
  He then incorporates the Irresistible Offer into what he calls The Great Formula. This'll get your mind brainstorming more ideas to expand sales or your business in ways you hadn't thought of before.
  
  This is a truly powerful book! A must-read for anyone starting a business, already running a business or working in business.
  
  
  
• To the point
  By A2QEZU2SHYBHM5 on 2007-01-30
  I hate reading books where the author was obviously given a page count to live up to. This book is not like that. When the author is finished telling you something, he doesn't repeat it in five different wasy just to have a bigger book. The Great Formula is an excellent simplification of much marketing writing today:
  
  1) Create The Irresistible Offer
  2) Present it to a Thirsty Crowd
  3) Sell them a Second Glass
  
  This model is simple and yet deep. Many small businesses, my past business included, sell to a customer with no plan for how they will bring value to that customer in the future - the Second Glass.
  
  I love simplicity that works and this book is a powerful example of that.
  
  Tom Carpenter - Senior Consultant - SYSEDCO
  Helping IT Professionals Succeed
  
  
  
• Read it twice for full effect.
  By A32J48LYJ2BNNY on 2007-05-24
  This should be a staple in everyone's library. There is no doubt THE IRRESISTABLE OFFER by Mark Joyner will make you a better writer and/or salesperson. In fact, this book will make you better at a lot of things even above and beyond the business world.
  
  I didn't make a lot of notes in this book, but certainly learned more than I thought I would. I believe this is a book you will have to read more than once to fully absorb. The book also comes with free software and audio material that I have not yet downloaded, but if it is of the same or similar quality as the lessons of the book, I'm sure it will be invaluable.
  
  One of my favorite parts of the book was the last chapter where Joyner talks about applying what we learn. I can't agree more with this. So many people believe all they have to do is read and learn. Without practical application (yeah, that means you've actually got to get off your toocus and change something about yourself), all the reading and learning is moot.
  
  The last half of the book is geared towards internet marketing and some of it was difficult for me to follow. Another reason why I will definitely go back and reread this one. Joyner's writing style is, as expected, great. This is not a book I would recommend without a good understanding of sales and writing. If this were the first book you ever read in these categories you would probably come away thinking you knew a lot more than you actually do. Bone up on basics before you go for the gusto.
  
  
  
• get this book -- relevant, deceptively simple to implement
  By A3ML64UU4UYVUX on 2005-10-07
  When I first read this book I dismissed it as a rehash of other direct marketing books. Upon the second reading, I realized I must have been in a coma the first time around. At the urging of Kitty Hermano, I started from the beginning and gave it the attention the subject deserves.
  
  Conclusion: Joyner's book is absolutely terrific. No fluff. High content that guides anyone into the next phase of effective marketing: What's your touchstone? Joyner and I share a passion for "proof": How are you overcoming the huge wall of skepticism inherent to most potential buyer? Are your big claims and offers believable?
  
  Read the book a few times so that you won't miss the Ahas the first time like I did. The stuff on word-of-mouth is great too. I'll have to re-read that section again, just to digest it. Joyner's 4 big questions and Success formula create an important standard that you'll want to use in your business and as a tool with clients. Congrats to Mark for writing a great work, and to anyone smart enough to put his advice to use.
  
  
• Simply Outstanding
  By A2PM8U5PTASTJ5 on 2006-04-03
  While I work in a service type industry and felt this book required a bit of tweaking and extra translation to use for our particular application, I found it nothing short of extraordinary. This book is simple, insightful and guides you step by step through it's program. I don't see this book gathering dust on my shelf, i see it being reread and reapplied to every business venture I ever undertake.
  
  If you are seeking marketing help for your product based business or e-commerce application look no further.
  
  
• Fast and focused: the three-second sale method
  By A1NATT3PN24QWY on 2006-05-01
  Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.
  
  
• I wish I'd resisted
  By A3PAQU6VZ5WJ73 on 2007-01-23
  Normally I'm a huge fan of Mark Joyner but I didn't get full value from this book. I found the concepts were bang on and the information was clear but there wasn't anything I hadn't heard before. Now I have to admit that I am a prolific reader and it probably isn't fair to expect something new on such a widely written topic. And it could have been just poor timing on my part as the information didn't match up with where my business is right now. Like I said earlier I'm a fan of Mark's and read his advice in his daily ezine constantly and will probably buy his next book too.
  
  
• Get this one - Just get it!
  By A2X084TGJT4JJB on 2005-08-31
  I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years.
  
  Mark Joyner is a genius - a living legend - and here's his breakthrough insights into selling today.
  
  All I can say is just get it.
  
  Joe Vitale
  www.mrfire.com
  
  
  
• I found this book irresistible!
  By A33HOUQV0NG45W on 2006-01-12
  Mark Joyner forces you to rethink most of the advertising strategies that you have been taught and proposes a very powerful alternative instead.
  
  We are constantly bombarded with marketing today. So much so, that we have become oblivious to much of it. There are commercials on the television and radio, ads in the paper and magazines, banner ads and popups on the Internet, billboards, bus stop benches, and even on cars. We can hardly turn our head that we are not looking at some form of advertisement. Already we even avoid looking at banner ads on the Internet.
  
  With so much advertising, consumers have become much more savvy to the marketing methods, thus reducing their effectivity.
  
  While Mark still incorporates several common marketing methods into his "Irresistable Offer", he presents them in a rather unique way that is less intrusive and much more likely to make it past the barriers that today's consumers have put around them.
  
  There is a lot to chew on in this book and it certainly merits reading more than once. It is certainly one of those books that I will be constantly pulling back out and referring to as I attempt to create my own "irresistable offers."
  
  
• Grandfather of Internet Information Marketing Speaks-
  By A3C3DIHD4LZ81C on 2006-03-16
  Mark Joyner originally 'retired' from his wildly successful Internet information marketing business before most people online today ever got Internet service. He pioneered the Internet and ebook sales process. Unlike most "How to make a million on the Internet" publishers, who just say "do this, use this trick, do this" Mark brings time-proven concepts of branding, effective marketing, and delivering real benefits into the Internet age. The things he discusses in this book bring value and integrity back into the marketing arena. This is a 'must read' for all business owners online or off.
  
  
• Worth reading but don't expect too much.
  By ANE5AW1OHC4RG on 2006-07-14
  Some valid points are made throughout the book and it was quite enjoyable to read. Content is useful for getting an overall picture or getting potential clients attention in a short time frame. Worthwhile reading but not over exciting.
  
  
• The latest brilliant pep-talk we all need - well done MrJoyner.
  By A1ZARCSBB9BTJF on 2005-09-26
  OK team.
  
  You have to buy this book
  
  Like most marketers thought I knew the Viral Marketing business backwards.
  
  Au Contraire! The reality of Mark Joyner's new book is stunning. Also reckon I am qualified to say just how good it is. You see I had over a million hits on my own website in less than a month, and sold over 350,000 copies of my own book, many right here on Amazon.
  
  I used Viral techniques to do it.
  
  But now that I have read Mark Joyner's "Irresistible Offer" book, I have discovered some things I simply did not know. Even a way of thinking.
  
  Mark Joyners previous work "Mind Control Marketing" was an absolute masterpiece. I refer to it each and every week. I suspect this new "Irresistible Offer" book may fall into the same category.
  
  We all need a constant coach or boost, and this is the latest.
  An A1 recommendation.
  
  Congratulations Mr Joyner. Some day soon we shall meet.
  
  Jonathan Gunson
  www.viralalchemy.com
  
  
• Finally, a targeted Marketing Book
  By A3VY1KNSS5Z3NQ on 2005-09-27
  I've been focusing on the "offer" in my marketing material for years so it's no surprise to me what Mark talks about in this book.
  
  What I would like to say to other's is start with this book and put the principles into practice before you start wasting time with all the general books on marketing.
  
  This one's a keeper. It will go on my short list shelf with my other copywriting books.
  
  thanks Mark.
  
  Jim
  Ceo, MyKidsFirstMillion.com
  
  
• Shaping my business and my own offers
  By AKUHWWTROFZ4G on 2005-10-01
  Being a professional salesman through and through with years of direct sales, marketing, advertising, and management of sales forces under my belt I found "The Irresistible Offer" by Mark Joyner to be refreshing and more importantly exciting to read.
  
  I use the word exciting because it caused me to take notes formulate strategies and reshape many of my offers.
  
  By stripping down to the basic foundations of "the offer" Mark Joyner's "The Irresistible Offer" opens new and experienced business owners and entrepreneurs to an arsenal of essential business growing, profit pulling, sale closing revelations that scarce are heard in this climate of pontificating business authors.
  
  Personally I hope my competition does not get hold of this book... it is too good.
  
  This is one of the few books I can reference again and again for inspiration every time I launch a new product or service or craft a new offer.
  
  "The Irresistible Offer" is part of my business strategy and should be on the bookshelf of every serious student of business.
  
  
  
• Irresistable Review
  By A243IK0416JIKC on 2007-03-26
  I was reasonably satisfied, but actually most information is already known as basic marketing techniques. There are some good Ideas that aren't new, but are worth trying again and this book does remind you what is important in knowing the highlights of your product and how it can be matched to a known target group. I am not sorry I have it as it will always be a good reference.
  
  

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