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1001 Ideas to Create Retail Excitement, Revised Edition (2003)x$6.01
  (9 reviews)
Best Price: $6.01
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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Customer Reviews
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Very shallow coverage
By on 1998-11-29
If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.
Very basic information
By on 1998-08-28
I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.
A real meat and potatoes book for the truly hungry
By on 1998-04-30
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.
Not very innovative...
By A2LEFYO9SNXE50 on 2005-01-29
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
Want more ideas?
By A18QB4EDE62G7Z on 2002-03-26
It¡¦s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡¨Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement. However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about ¡§how to develop information¡¨ is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their ¡§excitement¡¨ which is tailor-made for the target customers. So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
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