Every Business is a Growth Business: How Your Company Can Prosper Year After Year Reviews

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Every Business is a Growth Business: How Your Company Can Prosper Year After Yearx$0.01

(7 reviews)

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What's the number one item on every company's agenda?

Profitable Growth.

Every Business Is a Growth Business is your one-stop guide to making profitable growth happen. It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.

Charan and Tichy have worked with some of the world's leading executives--people such as Jack Welch of GE, Eckhard Pfeiffer of Compaq, Larry Bossidy of Allied Signal, John Reed of Citigroup, Dick Brown of Cable & Wireless, Alex Trotman and Jacques Nasser of Ford, and the senior management of Coca-Cola--who have transformed their companies into profitable growth machines. Every Business Is a Growth Business is a distillation of what the authors and these unique leaders have learned about profitable growth:


  • If your business isn't growing sustainably and profitably, it's dying.
  • Any business can grow profitably. There is no such thing as a mature business.
  • A company grows because growth is in the corporate mindset, created by the company's leaders.
  • The mindset of growth starts at the top, but it must reach all the way to the bottom.
  • Sustainable growth is profitable and capital-efficient.
  • "Broadening your pond," changing your company's genetic code, developing a growth strategy from the outside in, and other unique ideas.


Every Business Is a Growth Business includes inside accounts of how GE Medical, Allied Signal, Compaq, Citibank, Reynolds and Reynolds, Praxair, and GE Capital developed profitable growth strategies. It includes "The Handbook for Growth," a highly practical guide that will be an immense help as you and your team develop your company's profitable growth strategy.

Everyone wants growth, coauthor Noel Tichy explains on this audiocassette, but how many businesses are truly geared toward that end? At a time when the business cycle demands growth--or businesses risk death--but when so many businesses have already grown beyond anyone's wildest expectations, it's hard for companies not to circle the wagons and protect what they've already gained. If you can get past Tichy's somewhat droning delivery and his excessive use of "think-out-of-the-box"-level clichés and buzzwords, you'll find the secrets to continual growth for your company. Or, if you're an investor, you'll get insights into why some companies keep growing while others stagnate, and thus learn new ways to choose the best companies to stake your retirement funds on. (Running time: three hours, two cassettes) --Lou Schuler



Customer Reviews

  • Full of insites that can be applied in every business


    By on 1999-02-16
    Every Business is a Growth Business is full of insights that can be applied in every business. The book confirms my philosophy on how to grow businessess profitably. It has a set of valuable applications. Chapter Three, Commonsense and Capital, is a must read for those who want to sharpen their business acumen.

  • Every Leader should read this...then read again!


    By A3H5VO429A9818 on 2002-04-12
    This is one of my favorite leadership books by two authors with whom I have a great deal of respect for their advice. The premise of the book it that by looking at the entire business landscape affecting your clients, there are larger opportunities in which to solve the client's CEO issues beyond the immediate customer orders. Written with real world examples, some of which were first hand consulting jobs by the authors, the examples are detailed and written so you can relate them to your own work.

    I have applied these principles in my own professional work and find the concepts very useful in business growth development efforts. In almost every growth opportunity development session with employees, collegues and clients, the going in premise is that there is not enough budget or too limited a market, thus preventing us from pursuing a given opportunity. Applying the author's concepts to creating the expanded view of the opportunity almost always proves to incite a bigger picture for everyone.

    The book may require better book bindings because I refer back to it so often that I will one day wear out the bindings!

    Read and Expand the Pond! Highly Recommended.

  • A Good Read!


    By A1NATT3PN24QWY on 2001-03-03
    Ram Charan and Noel M. Tichy make the case that no company, even a very large corporation, should think of itself as a mature company or as part of a mature industry. If you look at the market broadly and take your customer's perspective, you will always find room for growth. First, look at your customers' changing needs and think of how your company can expand beyond its current market. Then, expand that approach throughout the company. The basic message may sound familiar, but Charan and Tichy bring a strong how-to approach to their directions for implementing it in your company. We at getAbstract.com appreciate the utility of their mix of examples, graphs, charts, and workbook, which should prove helpful to executives and company owners.

  • Great Title,.. borrow from library instead


    By A2UFC4VCQXX4F on 2006-12-19
    The title of this book caught my eye and I thought I would learn something profound. Quite frankly, there isn't really anything new here. The basic premise of the book is to understand customers needs or create needs and find a way to fulfill those needs in a profitable way. The book doesn't get into specifics but sites several examples of CEOs growing their respective companies. In general, those sources of growth were simply this..

    1.Natural growth, where the market for what you make is strong and expanding
    2.Gaining market share through low cost - high productivity growth, rapid cycle times, high asset turnover
    3.Proprietary or patented technology
    4.Highly-developed distribution channels that you've built over time
    5.Opening new markets for your existing products - for example, globalization
    6.Gaining power in the marketplace via acquisitions, alliances, vertical integration
    7.Expanding your pond
    8.Resegmenting your markets
    9.Moving into adjacent segments

    Ofcourse, the book goes into greater detail about each of the above, if you don't understand it in one sentence.

    Main focus of book is to view your company from the outside in,..
    1. How can I identify or create needs?
    2. How can I meet them?
    3. How fast can I meet them?

    In essence, look at needs as the drivers of change

    Pretty common sense stuff don't you think?

    This is why I don't highly recommend this book. Its probably best to just borrow it from the library. You save money ;)





  • Pretty good business book


    By on 1998-11-03
    This book is pretty good for a business book from an MBA perspective, but sometimes it becomes a little hoky and doesn't get down to specifics enough. Overall an interesting read with some good case examples.


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