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Visual Merchandising: Windows and In-Store Displays for Retailx$18.00
  (3 reviews)
Best Price: $40.00 $18.00
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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Customer Reviews
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A must for retailers!
By A1PAP1RK7WS306 on 2008-03-05
At last a book that that not only explains the concept of visual merchandising, but also demonstrates how to implement the various techniques that help promote retail sales.
The book is divided in to easy to read chapters from window displays to in-store layouts and even covers a brief history of window displays. This book is a MUST for retailers, it covers areas of visual merchandising that are often forgotten- ambience, signage, window props, colour and mannequins.
I found the section on store design particularly interesting.
From fashion to home the book has been clearly well researched.
The generous amount of images have been sourced from the worlds influential retailers (Japan, Paris, Hong Kong, USA and UK to name a few) and the illustrations are a useful tool to help explain the principles of visual merchandising.
RETAIL INTEREST? VISUAL DESIGNER?
By AC5Z295QMXZH4 on 2008-08-04
Then this one is for you! Teaches a descriptive, realistic view on a visual designer and the work that goes with it - not by experience - but i have learned so much from it.
Visual Merchandising: Windows and In-Store Displays for Retail
By A226IYU5PIP4KU on 2008-09-21
Well written, great photography & illustrations. The text is approached logically with clear explanations of practical, real information that can be applied immediately. A 'must have' for anyone entering the Visual Merchandising field or for retailers needing to 'up their game' or train staff. Gave me a good understanding of how the visual merchandising field is structured, who does what, how to layout a retail space correctly and guidelines & approaches for creating effective displays. Great book.
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