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Web Analytics: An Hour a DayWritten by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his tho...  |
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsHow much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your b...  |
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. ... |
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AdWords For Dummies (For Dummies (Computer/Tech))AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bul... |
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Google SketchUp For Dummies (For Dummies (Computer/Tech))Considerably easier to use than other 3D software, Google SketchUp has found a niche in architecture, landscaping, real estate development, furniture building, and ot... |
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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Wh... |
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The Big Switch: Rewiring the World, from Edison to GoogleAn eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.A hundred years ago, companies stopped producin... |
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Advanced Web Metrics with Google AnalyticsAre you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and s... |
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Planet Google: One Company's Audacious Plan To Organize Everything We KnowBased on unprecedented access he received to the highly secretive 'Googleplex,' acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most ... |
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Search Engine Optimization: An Hour a DayBack and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility fo... |
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